Friday, October 18, 2013

Choosing an appropriate domain name

When you start a business, is the first and the most important step. An appropriate domain name helps you in attracting customers to your website. Domain name is a unique name that helps people find your website across the globe. It consists of two parts. If the website address is www.google.com, google is the first part of domain name that represents your business or business name and .com is the second part of domain name which is known as domain extension. It is important to choose both the parts carefully.

The first part of domain name reflects your unique business identity. It should be short and easy to remember so that people visit your website after reading your website name on your business card, pamphlet and through any other marketing tool. The next important part of domain name is domain extension. This part of domain name shows the nature and/or place of your work. For instance, if you are running an NGO, using .org extension would explain the nature of your work. Most of the domain extensions have now become regional-based such as .in for India, .pk for Pakistan, .asia for Asia and so on. Some of the most commonly used domain extensions are given below:

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